This Privacy Policy (“Policy”) describes how Makely (“we”, “us”, “our”), the garment manufacturing aggregator platform with its registered office at FE-369, Sector-3, Salt Lake, Kolkata-700106, West Bengal, India, collects, uses, stores, shares, and protects the personal and business information of Users (“You”, “Your”) who access or use the Makely mobile application, website, and associated services (collectively, the “Platform”).
This Policy applies to all Users of the Platform, including Makers (Job Workers) and Production Houses (Brand Owners). By accessing or using the Platform, You consent to the collection, use, and processing of Your information as described in this Policy.
This Policy is published in compliance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable.
We collect the following categories of information from Users:
Full name, phone number, email address, date of birth, gender, photograph, identity documents (PAN, Aadhaar where permitted by law), residential and business addresses.
Business name, type of entity, Goods and Services Tax Identification Number (GSTIN), business registration details, workshop or factory address, production capacity, equipment details, previous work experience, and portfolio information.
Bank account details (account number, IFSC code, account holder name), UPI identifiers, payment history, transaction records, invoices, service fee records, and tax-related information (TDS, GST filings).
Device model, manufacturer, operating system and version, unique device identifiers (IMEI, Android ID, Advertising ID), screen resolution, Internet Protocol (IP) address, browser type and version, mobile network information, application version, and language preferences.
Precise and approximate geolocation data derived from GPS, Wi-Fi, cellular network triangulation, and IP address geolocation. Location data may be collected when the application is in active use.
Application usage patterns, pages and screens viewed, features used, time spent on the Platform, clickstream data, search queries, navigation paths, interaction with notifications, session duration and frequency, referral sources, and crash logs.
Bid submissions, order details, production requirements, sample submissions and approvals, material dispatch records, delivery records, payment transactions, escrow records, alteration requests, quality assessments, and dispute records.
Messages exchanged between Users through the Platform, customer support interactions, feedback and reviews, complaint records, and any other communications conducted through or in connection with the Platform.
Photographs of products, samples, materials, counting challans, delivery receipts, quality inspection images, profile photographs, business documents, and any other files or media uploaded to the Platform.
We use the information collected for the following purposes:
To provide, operate, and maintain the Platform and its features; to process registrations and verify User identity; to facilitate bidding, order matching, communication, logistics, and payment settlement between Makers and Production Houses; to operate the escrow payment system; and to provide customer support.
To conduct market analysis and identify business opportunities; to expand Platform services and geographic reach; to develop new features, products, and service offerings; to create aggregated industry reports, insights, and benchmarks; to improve matching and recommendation algorithms; to perform competitive analysis; and to inform strategic business planning and decision-making.
To analyse usage patterns and User behaviour; to identify, diagnose, and resolve software bugs and technical issues; to optimise Platform performance, speed, and reliability; to conduct A/B testing and user research studies; to prioritise feature development based on usage data; to improve user interface and user experience design; and to enhance algorithmic accuracy and efficiency.
To personalise the User experience through customised recommendations, suggestions, and content; to deliver targeted and contextually relevant notifications; to optimise communication preferences and timing; to tailor the Platform interface to individual User patterns; and to enhance overall service quality and User satisfaction.
To create User profiles based on collected data; to generate behavioural analytics and usage statistics; to produce aggregated and de-identified data sets for research and reporting; to build predictive models for service optimisation; and to measure the effectiveness of Platform features and services.
To detect, prevent, and investigate fraudulent, unauthorised, or illegal activities; to monitor for Terms of Service violations; to verify User identity and prevent impersonation; to protect the security and integrity of the Platform; and to enforce our Terms & Conditions.
To comply with applicable laws, regulations, legal processes, and government requests; to respond to subpoenas, court orders, or legal proceedings; to enforce our agreements, policies, and Terms & Conditions; to protect Makely’s rights, property, and safety; and to maintain records as required by Indian law.
To send transactional messages (order confirmations, payment receipts, delivery updates); to deliver service announcements and Platform updates; to send promotional offers, marketing communications, and surveys; to provide customer support responses; and to facilitate inter-User communications through the Platform.
To investigate and resolve disputes between Users; to provide evidence and records for mediation and arbitration proceedings; and to support legal proceedings where necessary.
We process Your information on the following legal bases:
We may share Your information in the following circumstances:
Relevant business information (business name, location, production capacity, ratings) is shared between Makers and Production Houses as necessary to facilitate transactions, bidding, communication, and order fulfilment through the Platform.
We share data with trusted third-party service providers who assist us in operating the Platform, including:
These service providers are contractually obligated to use Your data only for the purposes specified by Makely and to maintain appropriate security measures.
We may disclose Your information to law enforcement agencies, government authorities, regulatory bodies, or courts as required by law, legal process, or government request, or where we believe disclosure is necessary to protect Makely’s rights, safety, or property, or the rights, safety, or property of other Users or the public.
We may share aggregated, de-identified, or anonymised data with business partners, investors, industry bodies, research institutions, and the public. Such data cannot be used to identify individual Users.
In the event of a merger, acquisition, reorganisation, sale of assets, or bankruptcy, Your information may be transferred to the acquiring entity as part of the transaction, subject to applicable data protection laws.
We retain Your personal and business data in accordance with the following retention schedule:
The retention periods specified above represent minimum retention periods. Makely may retain data for longer periods where required by applicable law, ongoing legal proceedings, or legitimate business purposes.
We implement industry-standard technical and organisational security measures to protect Your information against unauthorised access, alteration, disclosure, or destruction, including:
However, no method of electronic transmission or storage is completely secure. While we strive to use commercially acceptable means to protect Your information, we cannot guarantee its absolute security. You acknowledge and accept this inherent risk when using the Platform.
Subject to applicable law and the data retention requirements described in Section 6, You may have the following rights regarding Your personal data:
Please note: The right to erasure or deletion is subject to Makely’s data retention obligations under applicable Indian law, ongoing legal proceedings, dispute resolution requirements, and legitimate business purposes. Makely shall retain data in accordance with Section 6 even upon receipt of a deletion request.
To exercise any of these rights, please contact our Grievance Officer as detailed in Section 13 below.
The Makely Platform may use the following tracking technologies:
By using the Platform, You consent to the use of these tracking technologies as described herein.
The Platform integrates with and relies upon third-party services, including but not limited to payment gateways, SMS and communication providers, cloud hosting services, analytics providers, and logistics partners. These third-party services have their own privacy policies and terms of service.
Makely is not responsible for the privacy practices, security measures, or data handling of any third-party service provider. We encourage You to review the privacy policies of any third-party services You interact with through the Platform.
The Makely Platform is intended for use by individuals who are at least eighteen (18) years of age. We do not knowingly collect, solicit, or process personal data from individuals under the age of eighteen (18). If we become aware that we have collected personal data from a child under 18, we will take steps to delete such data promptly.
If You are a parent or guardian and believe that Your child has provided personal data to Makely, please contact our Grievance Officer immediately.
Makely reserves the right to update, amend, or modify this Privacy Policy at any time, at its sole discretion, without prior individual notice. The updated Policy shall be effective immediately upon posting on the Platform. The “Last Updated” date at the top of this Policy indicates when it was most recently revised.
Your continued use of the Platform after any changes to this Policy shall constitute Your acceptance of such changes. We encourage You to review this Policy periodically to stay informed about how we collect, use, and protect Your information.
In accordance with the Information Technology Act, 2000, and the rules framed thereunder, the details of the Grievance Officer are as follows:
The Grievance Officer shall acknowledge receipt of any complaint within forty-eight (48) hours and shall endeavour to resolve the complaint within thirty (30) days of receipt, in accordance with applicable law.
For any questions, concerns, or requests regarding this Privacy Policy or the handling of Your data, please contact us at:
This Privacy Policy shall be governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and all applicable Indian data protection and privacy laws.
Any disputes arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Kolkata, West Bengal, India.